Viewly is a decentralized video platform powered by blockchain and peer‐to‐peer video sharing technologies. The main idea comes from a problem which exists on the current video platforms, known as demonetization of content and AdPocalypse.
A platform for creators, by creators. Creators build their tribe of dedicated fans, and receive Patreon like support through frictionless micropayments and subscriptions.
Creators can also sign sponsorship deals that are in-line with their fanbase best interests—with the on-chain escrow smart contracts, without middlemen. Viewly has no ad revenues to optimize for. Our interests are aligned with our viewers and content creators. As such, we can use machine learning to best serve viewers in a way that respects their time, preferences and connects them to best fitting content creators. Every creator tailors the experience for his community.
Viewly will focus on improving quality of content and meaningfulness of interactions (enhanced engagement). The economic models we are proposing thrive with positive community building.
The video monetisation models are especially suited to niche and quality content creators with medium to small-sized audiences that aren’t sustainable on the advertising revenue alone. Its modern approach to content monetisation avoids this incredible challenge of the legacy ad‐based system. It also gives us an opportunity to create and popularize new approaches to value creation on the Internet. It enables creators to build a community of fans and converse with them in new and unique ways. It goes beyond broken comment systems so well known on some existing platforms. It empowers fans to support their favourite artists and directly influence the content creation process.